Balance-Tex Tape was created to compete with Kinesio-Tex Tape. It has 150% elasticity and is also latex free. One advantage is a lower price than Kinesio-Tex Tape, It is only sold by the roll. If you purchase 10 rolls, you get 2 additional rolls free. Each roll is 2" X 5 1/2 yards (16 1/2 feet).